Finish writing your (nonfiction) book. Finally!
Share your story in a way that transforms your readers. Your story matters most when you tell it along with the insights that add value for your readers. Sharing your experiences and what you've learned along the way can change lives.
Create tangible proof of why you don’t compete on price. As a coach or consultant, the value you offer is right there, in black and white, for clients to see, so they won’t expect you to have the lowest prices in the marketplace.
Demonstrate to prospective clients how invested you are in your work and their success. You didn’t just throw up an Instagram profile and start calling yourself a coach or consultant. You’re not just parroting other people’s ideas. You’ve given your work deep thought, and it shows in your book.
Use your book to land better, higher-paying speaking gigs. Some of my clients charge upwards of $10,000 for a keynote. Because they've written powerful books, they have tangible proof of the value they offer an audience.
Give readers a way to get to know you better. Social media and email are great, but when your followers read your book, you take them deeper into your world. When your book is well written, it gives readers a unique sense of connection to you.
Solidify your beliefs and ideas. As you write your book, you’ll test your own philosophies, theories, and systems. You’ll prove to yourself where they stand up, and you’ll identify weaknesses so you can correct, eliminate, or strengthen them.
Pitch yourself as an author-expert to media outlets, including TV, radio, print, and podcasts. Producers don’t want to spend time researching you and your qualifications. Your world-class book is the shortcut they need to understand why they should choose you.
Discover new meaning in the stories that make up your life experience. Even small moments you’ve overlooked until now can provide meaningful content or humorous relief in your book. You'll solidify some beliefs and evolve others as you write your book.